Avoiding Puppy Scams: Red Flags & Safe Practices
Buying a puppy should be a joyful experience and at PurePaws we hope it is a fantastic experience. Sadly, scams are common in the pet world and potential families should be made aware of the potential scams that are out there.
This guide explains the key red flags, how to verify a breeder, and the safest way to pay so both sides stay protected.
Red flags to watch for
Too-good pricing
If the price seems far below market value, it’s likely bait. Scammers rely on urgency and often push for immediate payment.
No video calls
Legitimate breeders can jump on a quick video call and show the puppy in real time. Refusal is a strong warning sign.
Vague location or no references
If the seller won’t share where they are or connect you with past buyers or a vet, proceed no further.
Tip: If you feel uneasy or information is missing, walk away. Trustworthy breeders are transparent.
Safer practices for buyers
At PurePaws, we encourage:
- Secure, trackable payments instead of wire transfers or cash apps
- Clear documentation — contracts, receipts, and health records
- Direct communication with breeders through verified channels
These steps protect both buyers and breeders and create a clear record of the transaction.
Final thoughts
Bringing home a puppy should be exciting, not stressful. By staying alert for scams and working only with verified breeders, you’ll set yourself and your pup up for a safe, happy start.
Explore our Breeder Marketplace to connect with responsible, trusted breeders.