How PurePaws Verifies Breeders

The PurePaws Verified badge is awarded to breeders who meet our recommended standards for transparency and readiness. This helps families browse with more confidence and helps responsible breeders stand out.

Explore breeders Questions? Contact us

Note: Verification is a trust signal based on profile requirements and review. It is not a guarantee of outcomes and does not replace buyer due diligence.

What “Verified” means

Meets readiness standards

Verified breeders have completed key profile requirements that improve clarity for families browsing the platform.

Transparent expectations

Verified breeders publish policies and program info so families understand what to expect before reaching out.

Reviewed by PurePaws

We perform a review for completeness and consistency before awarding the badge. Ongoing changes may affect status.

Verification criteria

Identity & contact clarity

Breeders provide accurate contact information so families can communicate confidently.

Location confirmed

Breeders confirm a real kennel location. Public listings may display only city/state for privacy.

Transparent breeder profile

A strong About section and clear details about the breeder’s program help set expectations upfront.

Policies & contract readiness

Breeders publish policies (and where applicable, contract terms) to protect families and puppies.

Payment readiness

When payments are enabled, payouts are connected through Stripe for secure processing.

The review process

1
Create a breeder profile
Breeders add their basic details, images, and program information.
2
Complete the required transparency items
This includes a strong About section, confirmed location, and published policies.
3
PurePaws review
We review the profile for completeness and consistency before assigning Verified status.
4
Verified badge granted
Once requirements are met, the breeder earns the Verified badge on their public listing.

Tip: Breeders can see what’s missing from their profile inside their dashboard. Completing these items improves buyer confidence and can increase inquiries.

AKC / OFA / CKC badges

Organization-specific verification

In addition to the PurePaws Verified badge, breeders may display separate badges for certain organizations (such as AKC, OFA, or CKC) when applicable.

These badges reflect breeder-submitted information and documentation review. Availability varies by breed, region, and program.

FAQ

How long does verification take?

It depends on profile completeness and review volume. The fastest path is to fully complete the breeder profile and publish policies.

Can a breeder lose the Verified badge?

Yes. If key requirements are removed or information becomes inconsistent, the badge may be revoked until the profile is brought back into compliance.

Does Verified guarantee a perfect outcome?

No. Verified is a trust signal based on transparency and readiness. Families should still ask questions, review policies, and ensure the match is right.

Why do some locations look approximate?

To protect breeder privacy, public pages may show city/state rather than an exact address, while still confirming a real location exists.

Want to learn more?

If you’re a breeder with questions about verification requirements, or a family who wants help finding the right match, reach out anytime.

Contact Explore breeders